Waxing the City....and suburbs

North Fulton location of exclusive salon is first in Georgia

Bobbiegail Simpson, owner of Waxing the City in Alpharetta.
Gold wax for the larger body parts like the legs, back and chest.
Orange wax is a hard wax. Its unique properties allow the wax to shrink-wrap around the hair and lift easily from the skin. The wax is used on all sensitive areas including face, underarms and bikini area.

As her three children became increasingly independent, with two off to college and a third on the path, Bobbiegail Simpson started looking into new adventures to direct her time and energy.

“I have volunteered for many years through our church and schools but felt a calling to get more connected with adult women and do something I really enjoyed,” said the Atlanta native who currently resides in Cumming.

After exploring numerous franchise opportunities, Simpson came upon Waxing the City, a facial and body waxing concept which has grown from one boutique location in Denver in 2003 to more than 80 locations across the country.

“I flew out to Denver [in 2015], met the original owners, Summer, Alex, Marilyn and Robin, and fell in love with their values and philosophy,” Simpson said. “I immediately knew that this is how I wanted to run my business and help women.”

After a yearlong process to secure franchising rights and other approvals, Simpson opened the first Waxing the City location in Georgia in late 2016, located on Windward Parkway in Alpharetta.

“The biggest challenges [to opening] were finding the right location and all the negotiations in regards to lease, financing, building contractor, etc. and all of the paperwork involved,” Simpson said. “I stayed persistent in getting it all done, but sometimes it was overwhelming.”

The salon specializes in “b and b services” (brows and bikini) but also offers a host of other waxing services from head to toe. The business employs only highly trained Cerologist technicians and delivers a waxing experience once only available in exclusive (and expensive) spas, Simpson added.

Though she worked in the mortgage banking industry in the early 1990s prior to having children, Simpson’s actual experience in small business operations was limited to working in husband Robert’s business, Callaway Security and Sound. His expertise helped "guide her through the" early days, and he helps with the financial aspects of her company.

Simpson had no experience in the beauty industry either, but learned it all quickly in the months leading up to opening day in December 2016. Simpson said she focused on opening a business that would provide an optimal experience for her customers.

“I wanted our customers to leave our salon feeling amazing and confident,” she said. “And I wanted to build personal relationships with our clients that extended beyond the salon environment.”

She opened at the height of the holidays, at the end of the year, which was a relatively slow time. But she used that to fine tune the aspects of her business which helped her when business quickly picked up after the first of the year.

Simpson said the client experience at Waxing the City is unique, from using a specially formulated wax from Spain, to tested procedures that guarantee less discomfort, to using only licensed estheticians who receive intensive training at the corporate office to learn best practices from the industry’s top professionals.

While 70 percent of her clients are women, there is a growing number of men who are regular customers.

“Most men don’t like hair in places that can be seen, especially during the summer months. We have very dedicated male clients that come in consistently for hair removal on the back, chest, ears, nose, brows, etc.,” Simpson said.

Although the Alpharetta location is the only Waxing the City location in Georgia, Simpson said she loves that there are 80 other locations across the country that provide support and networking. The company is on track to open 50 more locations by the end of the year, and Simpson is also looking to expand her reach into other locations in Georgia.

She says she enjoys providing a service to women that makes them feel beautiful and more confident in themselves.

“I believe in the waxing lifestyle, I love what Waxing the City stands for and I want to be able to show people who may have had [bad experiences in the past] that here we truly care about our clients, and we want them to have a great experience and results.” ■


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