give it a whirl

Pinspiration opens in Vickery Village

Do-It-Yourself workshop combines online trends, creativity

Photo by Kathleen Sturgeon
Brooke Roe, owner and founder of Pinspiration.
Customers choose a project that is popular on Pinterest, including seasonal selections like string art, quote pallet or vision board.
Photo by Kathleen Sturgeon
Photo by Kathleen Sturgeon

Millions of people use social media website, Pinterest, daily to explore art projects, find fashion tips or collect recipe ideas. While many of these people rarely take action on such ideas, those near Forsyth County can soon capitalize on their creativity.

Frustrated by seeing the multitude of ideas without having a location to complete them, Brooke Roe came up with a solution.

She opened the first Pinspiration store in Arizona two years ago to give customers a place to make similar projects they see on the website.

It was so successful, Roe’s sister, Tiffany Frick, 22, moved to Georgia last year and opened the second location June 9 in Vickery Village, 5806 N. Vickery St.

Pinspiration takes trending projects on Pinterest and puts together do-it-yourself kits for instore completion. Customers are able to choose an option and receive a kit, including a tutorial, sample and all materials needed.

At any one time, roughly 60 projects are offered and vary from string art, custom signs and etched glass drinkware.

“We've eliminated the need to sign up for a class,” Roe said. "Much like at a restaurant, our patrons select a project 'order,’ sit at a table with their friends and enjoy creating different types of projects together. We love seeing how our customers customize and personalize their creations and they love that we’re constantly changing our project menus.”

Aside from the kits, the business offers a private splatter room, parties for special events and summer camps for children.

After a visit to Georgia, Roe fell in love with Vickery Village. She was enamored by the energy of the center and the strong sense of community in Cumming. Atlanta is a hotbed for the DIY industry and Roe knew Vickery was the perfect fit for Pinspiration. Now that this location is open, the company is launching franchise opportunities in other markets.

In the first weekend after opening, Frick said she saw a good response.

“I thought Sundays were going to be slow here, but we were packed,” Frick said. “There’s been a large amount of people who come in to check out what it’s about.”

All the preparation has paid off, Roe said, as they are “overwhelmed by the enthusiasm” from customers.

They are already booking corporate holiday parties and have been busy hosting ladies nights, birthday parties and bridal showers.  They are planning on rolling out a parents night out option in the near future where parents can drop their kids off for some crafty fun while mom and dad enjoy a date night with Pinspiration or elsewhere in Vickery.

“I never would have thought it’d be this much work,” Frick said. “When we started the Arizona store, I didn’t do any of the background work. I never thought I’d be doing this, but it’s my dream job.”

And now she gets to share her enthusiasm with the customers in Cumming.
“Even if you’re not crafty, you can come in here,” Flick said. “All the supplies are here, there’s no mess for you to clean up and all the projects can be customized. We make it so easy for you.” ■

Visit to learn more about the company.


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